Chennai Airport, Cochin Airport: Automotive giants Fiat announced the arrival of the new Fiat Linea with Airport Advertising at the TDI Airports of Chennai and Cochin.
March 26, 2014 (Newswire) - Chennai Airport, Cochin Airport: Automotive giants Fiat announced the arrival of the new Fiat Linea with Airport Advertising at the TDI Airports of Chennai and Cochin. The Top Advertising Agency in India installed displays at the domestic terminals of the two airports as parts of promotional campaigns for the latest family car from Fiat. The sites of sizes 5'x10' at Chennai and 21'x7' at Cochin respectively were strategically placed at the Security Check areas of the two airports.
With this campaign, Fiat continued the trend of the Airports being the preferred site for the automotive industry. Airports in India became a popular hub for launching vehicles after TDI placed the country's first live car on an Airport Billboard. Since that time, it is a common sight now to see various brands from the automotive industry using the Airport Medium. The airports are ideal places for the automotive industry to target its niche audience as they are the hubs for affluent audiences with a high propensity to spend.
About TDI International India P Limited
TDI International India P Limited is the pioneer Airport Advertising Agency in India. Established in 1986, TDI commenced Airport Advertising from New Delhi. In 1987, TDI won the first ever AAI (Airport Authority of India) tender for Airport Advertising. Since then, it has been more than 26 years of dominance in Airport Advertising in India. Exclusive advertising rights at 9 premier airports stand as a testimony of success. TDI has the fastest execution time of 13 hours, beginning from the time when the contract has been signed. Competitive costs of up to 4-5 times lesser than privatized airports are TDI's strong points. More information can be found at http://www.tdiindia.com/airports.htm.
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