Expatfinder.com Launches Trigger Based Marketing Campaigns To Help Advertisers Connect With Engaged Customers At Every Step Of The Expatriation.
The trigger based marketing campaigns offer supportive communications with the customer while at the same time engage the advertisers' brands in relationships at important events and moments of the expatriate consumer lifecycle.
Online, April 16, 2013 (Newswire.com) - ExpatFinder.com, a leading relocation and expat consumer support service and website, today launched a new service to advertisers with Trigger Based Marketing campaigns.
The company now provides the ability to identify dozens of expat trigger points, offering relevant points of contact with an engaged audience. "Our expertise lies in the understanding of the relocating consumer cycle, thanks to our technology and data we are now able to deliver personalized messages at each of those moments and events," says Sebastien Deschamps, CEO and co-founder.
Customized communications can be delivered via multiple channels such as banners, text links, emails and even outbound phone calls. "Our phone support team has now developed an efficient over-the-phone contact process to further support the expatriates in their daily lives. We are now able to trigger phone contacts based on events and actions from our customers," adds Sebastien Deschamps.
The communications can be completed with value added services and support, such as expert PDF guides, location-based city guides and additional information support to build and engage conversations with expatriates. "We were able to build expat consumer timelines that are offering trigger points; this is also in the interest of the customer as our partners' messages may often act as reminders of some important aspects of life abroad. For example, tax return filling or protection and retirement planning," says ExpatFinder.com co-founder François Deschamps.
ExpatFinder.com is leveraging on its deep social media reach to identify additional triggers within the expat relocation phase. Starting a new social life abroad is important and has always been an integral part of expat life. Social networks have gained popularity and can be important for making social connections. The team can now identify and take action when a user is joining a club, Facebook groups, Linkedin groups or expat forums.
The campaigns also offer to re-engage with retargeting communications to follow up after the event. Such "action" retargeting creates a bridge with the customer at a time of relocation where there are lot of questions to be answered and support being sought out.
"Triggered messages can play an important role in helping to drive a customer to make a purchase and in providing a message in timely fashion the advertisement then becomes less intrusive, more accurate and even supportive for our customers," concludes Sebastien Deschamps.