Boutique PR agency secures major endorsements for clients, scores big with creative campaigns
2012 has been a stellar year for Enchanted PR, the agency known for creating fairytale endings for their clients. Under the leadership of President Christal Jordan, the Enchanted PR team secured national media exposure for clients, hosted red carpets, created national campaigns, and launched a new iPhone app. The full service public relations agency based in Atlanta, GA specializes in strategic PR consultation, media training, branding and creative social media campaigns/messaging. This summer Enchanted PR was named among one of the top 100 PR firms in the country this year.
Enchanted PR kicked off the year by solidifying a spokesperson position for client TLC's Chilli with General Mills Box Tops for Education. The endorsement with Box Tops included working in conjunction with BET on several programs. Chilli traveled across the country to several key events encouraging parents and communities to support the Box Tops for Education campaign. Enchanted PR also secured the singer/actress a feature on the sweeps finale edition of Good Afternoon America.
Major media outlets covered exclusive celebrity and non-profit events this summer due to the media savvy skills of Enchanted PR. Show Me the Way Foundation's fourth annual charity fashion gala Runway Red, garnered monumental press coverage for its August program. The celebrity kids fashion show was featured on CBS Atlanta Better Mornings with the foundation's President Tashawyna Menefee and supermodel Cynthia Bailey (RHOA) along with the celebrity kids of T.I. and Tiny (Family Hustle/VH1) and heavy weight champion Evander Holyfield. The 2012 Runway Red also received diverse media coverage from Fox, Jet, Upscale, Uptown, Black Celebrity Kids and many more outlets. Enchanted PR had the privilege of co-hosting a private cover party for Michael Ealy on behalf of rolling out Magazine surrounding the Atlanta premiere of Steve Harvey's blockbuster film, "Think Like a Man."
In addition to securing major media outlets to cover events, Enchanted PR co-produced the first PERONI Style Atlanta: Emerging Designers Competition. The event was monumental for the firm with respected fashion experts and entertainment industry notables in attendance such as the creators of Perazzi Apparel/PZI Jeans Dan and Claire Jason, country music star Tribble Reese and R&B singer Nivea Hamilton. Enchanted PR also secured sponsorship by Uber Luxury Car Service for PERONI Style Atlanta.
In addition to working with celebrity clients, Enchanted PR was instrumental in creating unique community outreach campaigns for corporate clients. The firm co-produced celebrity OB/GYN Dr. Tosha's Body Talk campaign which works to promote early detection and encourage regular OB/GYN appointments especially for African American and Latino women. The firm also worked alongside another agency to coordinate a grand opening for a prominent fitness center. Grammy-award winning singer/songwriter Crystal Nicole is also working with Enchanted PR to continue her Be The Voice campaign against domestic violence. The firm is also currently working on several television projects and endorsement deals with several clients to be announced after the top of the year.
2012 has proven a monumental year for the company with huge events, clients, and projects and there is so much more to come in the next few months. Everyone can keep up with the latest news and updates on all things "enchanted" with the company's app which is now available to download on iPhone. The Enchanted PR app is also available for Android, Blackberry and any other smart phone.
"We've had an amazing year and there is still the fourth quarter ahead of us. At a time when social media has claimed the livelihood of many PR firms and consultants, we continue to find ways to merge solid PR practice and theories with social media to achieve results for our clients," said Enchanted PR President Christal Jordan. "We have always worked closely with our clients to help them realize their career goals and aspirations. Combining cross-promotion and securing major branding opportunities has proven key to our success. For 2013 we are looking forward to working more closely with advertising agencies and offering support with PR and social media support."