EASTWEST PR to Offer Pro Bono Services to British Social Enterprise Hao2.eu

Online, April 12, 2013 (Newswire.com) - EASTWEST Public Relations, an independent Public Relations agency in Asia, announced today that the company will offer pro bono PR services to British social enterprise Hao2.eu to help develop communications strategies for the Chinese market. Services provided on a pro bono basis will include consultancy on brand positioning, message development, media relations, and social media communications.

According to a recent report published by the Chinese Social Enterprise Research Center, social enterprises started emerging in China in large numbers over the past decade, particularly in the period following the 2008 Sichuan Earthquake. Although many of these enterprises have been successful in the past five to six years and have experience in operations management and developing viable business models, many still lack essential marketing and communication capabilities, particularly in leveraging social media to reach and influence stakeholders.

"Hao2.eu is a groundbreaking social enterprise and we are proud to be working with them. The innovative 3D virtual world technology engineered by Hao2.eu has been widely recognized and commended in the UK, and we hope to provide that same recognition in the Chinese market," said Jim James, the founder and Director of EASTWEST Public Relations. "EASTWEST is well versed in the technology sector and has a wealth of experience in dealing with B2B clients. We hope to leverage our connections and resources to help Hao2.eu generate awareness of their pioneering technology in China."

Hao2.eu's initial use of 3D virtual world technology was to help those with autism overcome communication difficulties. Through virtual 3D learning environments, people with autism are able to engage more effectively with their surroundings than in traditional learning environments. With the help of such technology, new doors are opened for those with autism to achieve better and more fulfilling career opportunities than were previously available to them. This technology has been recognized by a number of professional organizations including the British National Autistic Society, the University of Greenwich, and the British Technology Strategy Board. The company has extended the application of this technology to other fields, helping more people with disabilities to better integrate into society and a variety of organizations to innovate internally by creating virtual platforms for training, orientation, and educational purposes.

Nicola Herbertson, CEO of Hao2.eu, said: "The 3D virtual world products and services developed by Hao2.eu have been successful in the UK and we wish to introduce these technologies to the Chinese market in 2013. We have strong, capable partners in China and have carefully chosen WABC based at Shanghai Gongyi Xintiandi Social Innovation Park for our first pilot project in 2013. It is very important for us to build relationships and communication channels with our Chinese partners. During this crucial period, we are delighted to receive pro bono PR support from EASTWEST Public Relations and believe it will greatly improve our corporate communications."

EASTWEST Public Relations has a long history of engagement with the local community in Singapore, including "Cybercare Kids," which helps children set up new computers and teaches them Internet skills, "The Boys' Brigade Sharity Gift Box," where participants collected donations for underprivileged children in 2004; and building the EASTWEST PR Endowment Fund under Nanyang Technological University's Wee Kim Wee Legacy Fund to provide financial aid to students from the School of Communication and Information. Providing pro bono service to Hao2.eu is EASTWEST's first opportunity to give back ¬to the local community in China.

# # #

About EASTWEST Public Relations
EASTWEST Public Relations is an independent PR agency specializing in integrated PR and digital communications. Founded in 1995, we now have offices in Singapore, Beijing and London, representing B2B and B2C clients in Asia and beyond. We have a diverse portfolio of clients, including multinational technology companies, local start-ups, consumer electronics enterprises, and service firms, among others. To date, EASTWEST has helped over 400 clients get noticed in 12 countries in Asia. If you wish to know more, please visit www.eastwestpr.com.

About Hao2.eu
Hao2.eu is a social enterprise dedicated to promoting inclusive innovation. We have developed partnerships with multiple organizations across Europe, the Commonwealth, and China. Since 2010, Hao2.eu has been researching the development and application of 3D virtual world technologies and we now offer a range of innovative 3D virtual world products and services which help organizations improve services, especially for people with disabilities.

Our innovative concepts and services have been recognized by several British and international associations. We were awarded South London Business Best Equalities Employer in 2010, qualified as a finalist in the URAC Care Consortium International Health Promotion Awards in 2011, and won the Nominet Internet Award for Most Innovative Business in 2012.

Media Enquiries
Kelvin Chen
Associate Director
EASTWEST Public Relations
Tel: +86 10 6582 0018
Email: kelvin@eastwestpr.com