Customers Are Irrational: Stop Fighting It!
Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won't make the elevator come any faster? People are irrational.
Online, April 11, 2012 (Newswire.com) - Following Colin Shaw's highly successful presentation at South by South West (SXSW) Colin will be repeating the presentation on a webinar and will take questions. This takes place on:
Tuesday May 8 2012
11:00 AM - 12:00 PM EDT
4:00 - 5:00 PM British Summer time (BST)
Reserve your Webinar seat now
Webinar content:
Why do people knock wood for luck? Why do people press elevator buttons 20 times, even though they know it won't make the elevator come any faster? People are irrational. Why do people love inanimate objects like smartphones? Why do people cry when they see an artist's work? People are irrational. Who are your customers? Irrational people! Why then do organizations design rational experiences?
Emotions comprise more than half the typical customer experience. With the immediacy of information and social media you must embrace that irrationality and use it to your advantage by building a deliberate experience. Join international bestselling Customer Experience author Colin Shaw as he repeats the critically acclaimed speech he delivered at this years South by South West (SXSW) event in Austin, Texas. Colin will present psychological research that reveals examples of irrationality, the mistakes organizations are making today, how you can embrace irrationality and how to build an emotionally engaging experience.
Participants will learn:
• Why Customers are irrational and what to do about it
• What the subconscious experience is like and how to manage it
• How to design an emotionally engaging experience
• The massive effect of the subconscious experience
About Beyond Philosophy
Founded in 2002, Beyond Philosophy is one of the world's 'Thought Leaders' in Customer Experience. Their first international best-selling book, Building Great Customer Experiences, Palgrave MacMillan 2002 helped shape the Customer Experience Industry.
Three subsequent books, Revolutionize Your Customer Experience, 2004; The DNA of Customer Experience, 2007; and Customer Experience: Future Trends and Insights, 2010, Palgrave MacMillan, are testament to their leadership position. These are available through the company's website or through any bookseller.
From their offices in Atlanta, USA and London, England, Beyond Philosophy has a proven track record in helping organizations around the globe to improve their Customer Experience and reduce costs. They provide consultancy, specialised research and training services.
Additional information can be found at www.beyondphilosophy.com
Contact: Colin Shaw, Founder Beyond Philosophy Contact@beyondphilosophy.com
Phone: Atlanta: +1-678-638-6162 or London: +44 (0)207 917 1717
