Custom Web Technologies That Improve Bottom-Line Performance

Online, March 23, 2012 (Newswire.com) - (Cherry Hill, NJ. February 6, 2012) Lance Roman & Partners (LR Partners), an eCommerce and web solutions provider, and Empirical Edge, Inc., a custom software development company specializing in B2B and B2C technologies and management, today announce a joint venture that combines their competencies into a unique single-source provider of customized end-to-end web enterprise solutions designed to significantly reduce corporate IT overhead-Code Seven LLC (www.codesevenllc.com).

The two companies had frequently partnered to design, implement and manage custom-built eCommerce platforms that distinguish customer brands in the highly crowded web enterprise space while also reducing operational expenses. "It was evident that as we were combining to fill a growing need with customers who require custom applications, it made sense to combine our companies," explains Lance Roman, founder and principal of LR Partners who now serves as CEO and spokesperson of Code Seven. "With all our competencies now under one roof, so to speak, we are uniquely positioned to help companies turn business challenges into positive opportunities that improve their bottom-line in more effectively and efficiently marketing their services and products."

He adds, "There are a lot of software developers out there. When I started LR Partners, I specifically selected Empirical Edge not only for its technical expertise and creativity, but also because, and this is extremely important, they are easy to work with and understand the need to provide technology that fits the customer, not technology that is forced on the customer."

Dipal Parikh, president of Empirical Edge and principal of the new company notes, "The people at Code Seven are part of a team that care about and are proud of the products they produce, and their input is critical, respected and encouraged."

Solutions as Unique as the Customer While off-the-shelf applications are generically designed to meet the core requirements of most businesses, companies may really require something that is unique to their business to gain competitive advantage, Roman emphasizes. This applies to both the front-end-the web design, the eCommerce storefront, the social media that effectively promotes products and services-as well as the back-end operations that must effectively integrate with other internal technologies and processes. "You may think you're getting something quick and inexpensive by going the pre-packaged route, but the fact is it's going to cost you twofold, both in a bland web presence that doesn't get people excited about your products and services, but, moreover, with added expenses from technology that you have to maintain and that frequently doesn't work well with your established systems.

"That's where Code Seven is truly different. We build custom solutions from the ground up that make an appreciable difference to the bottom-line. Because we manage the underlying technologies, we can actually help reduce customer IT overhead. By outsourcing design and maintenance to Code Seven, customers can spend their time developing clients and new products/services, instead of developing and maintaining software."

The idea behind Code Seven started with a core group of seven individuals who had all worked together for years and shared a commitment and passion for providing companies customized technology (code) solutions. "Our team of web designers, content producers and programmer consultants are able to quickly create, modify and customize and develop technology and web sites that cater to customer needs," Roman notes. "The Code Seven philosophy is simple: Everything is Possible to Achieve Customer Goals."