Creation of Gamfed, International Gamification Confederation

Created by Actiplay (ConcoursMania Group) with 3 other founding members in Europe, GamFed (International Gamification Confederation) will promote the gamification market as well as unite members globally and facilitate exchanges amongst members.

« Gaming mechanics applied to other fields, Gamification, has grown exponentially since 2008. An industry is born with various job specific applications with very strong potential as experts and analysts show us. The creation of GamFed is to support this dynamic industry and to help structure the market», stated Nicolas Babin, Actiplay Managing Director and GamFed Secretary.

GamFed's main mission is to structure and promote the market whilst federating its members, best practices, publishing studies and analyses of the market. GamFed will also offer courses about Gamification and a portal where job offers will be displayed. GamFed main headquarters is in London (England).

GamFed's first actions in 2013 will be to publish white papers. It will also organise breakfast sessions with journalists, analysts and people interested on the subject regularly. These sessions will happen in San Francisco, London, Paris, Munich, Istanbul and Warsaw. GamFed will also start GamFed Wednesdays once a month. People will meet in a casual way to start building a community and share experiences around the gamification subject.

Many companies such as SAP, worldwide technology leader in the enterprise management software, the University of Hamburg as well as the Polish gamification platform provider, Any7 sp have shown interest in becoming members of GamFed.

"Gamification is a way to take enterprises from good to great. GamFed gathers leading industry players to share the best practices that have achieved great results." added Toby Beresford, Chairman GamFed and CEO Leaderboarded.

About Gamification According to Wikipedia, Gamification refers to service design aiming to provide game-like experiences. In practice gamification commonly applies to non-game applications and processes. Gamification's proponents argue that it works by making technology more engaging, by encouraging users to engage in desired behaviors, by showing a path to mastery and autonomy, by helping to solve problems and being more engaging, and by taking advantage of humans' psychological predisposition to engage in gaming. Available data from gamified websites, applications, and processes indicate potential improvements in areas such as user engagement, ROI, data quality, timeliness, and learning.

According to M2 Research analysts in San Diego (US), Gamification is growing from a hype into a significant business opportunity for gamification platform providers. M2 Research forecasts the market in 2012 to reach $242 million and climb to $2.8 billion by 2016. Enterprise gamification is
quickly gaining share of the overall gamification market and is set to capture 38% of gamification revenue in 2012. In 2013, enterprise gamification will exceed consumer gamification revenue.

Founding members
Nicolas Babin - Actiplay Managing Director - Secretary (Fr)
Toby Beresford - CEO Leaderboarded - Chairman (UK)
Roman Rackwitz - CEO of Engaginglab - Deputy Chairman (Germany)
Niels van der Linden - Consultant at DTDID | Dare to do it Different - Treasurer (Turkey)

GamFed steering committee
The 4 founding members plus
Badgeville (US)
Bigdoor (US)

Interested companies (as of December 2012)
University of Hambourg (Germany) (US)
NoNoobs (Poland)
Any7 Sp. z o.o. (Poland)

About GamFed + About the founding members GamFed :
The International Gamification Confederation (GamFed) leads, unites and fosters the interests of industry practitioners, vendors, consultants and educators worldwide for the benefit of the Gamification market.
The International Gamification Confederation (GamFed) is aimed at:
- Promoting the gamification market
- Helping networking
- Ensuring consistency in business practices
- Lobbying at an international level for legal issues
- Helping with market vision and market data
- Ensuring consistency in training and standard level.

About Actiplay - ConcoursMania Group (FR0011038348, ALGCM) Actiplay (Bordeaux, France) provides support to its clients in the marketing of online gaming campaigns and publishes its own gaming websites for the public. Actiplay offers clients innovative solutions and also permanently observes and studies developments in this sector. In 2011 Actiplay achieved turnover of €10.6 M, with operational profitability of 23% and a net rate of profit of 15% of turnover. In 2011 Actiplay had over 500 clients (for example: Oxybul, Societe Generale, Roady, Vertbaudet, Voyages SNCF, France Televisions, and many more). More information on

About Leaderboarded :
Leaderboarded is a technology platform to create community leaderboards. An ongoing leaderboard is a powerful influence tool, to engage and motivate the next generation. Leaderboarded lets you mash up social and business data to give individuals scores and then rank them against their peers. Get leaderboarded at

About Engaginglab :
Engaginglab (Munich, Germany, is a first-mover company for Gamification within the german-speaking-area. By merging psychology with game-design-thinking we are reverse-engineering what makes games effective and graft it into a business environment. Engaginglab is part of the 'remote-control-productions' network that gives us access to extensive skill-sets of different development studios. This leads to a wide service range and allows the professional production of serious games and gamification solutions of all sizes and on all platforms.

About Niels van der Linden :
Niels van der Linden is the founder of DTDID | Dare to do it Different and works as independent innovation consultant and contractor with (technology) companies supporting them with new business development. Gamification is one of the tools used to implement process innovation, both within a management method or as part of the product & service offering.

Press Contact Actiplay (Groupe ConcoursMania) : Agence Pressario
Sylvie Ledoux - - +33 1 46 24 92 94
Hortense Gregoire - - +33 1 46 24 19 80