Company Keeps Customers and Cash Safe In Las Vegas

Chuck Brennan of Dollar Loan Center featured in national security magazine; discusses strategies for successful signatory loan business

Keeping Customers And Cash Safe In Las Vegas
Chuck Brennan of Dollar Loan Center Featured In National Security Magazine


(Las Vegas, Nev.) For Chuck Brennan, safety and security are among his top business concerns. The owner of nearly 50 Dollar Loan Center stores in three states is featured in the newest issue of Currents magazine to discuss his challenges and successes keeping both his employees and customers safe from harm.

In the article, published by the Financial Service Centers of America (FiSCA), Brennan details the efforts he has made to make his stores among the most secure lending locations in the country. "We might be in the gaming capital of the world, but security is something I refuse to take chances on," he said.

Brennan started with a company-wide surveillance hub that monitors each Dollar Loan Center store from one central location and allows the security team to see "every inch of every office," said Brennan. He then equipped each branch with cash recyclers that sort, count and validate customer deposits in a secure machine that can only be accessed by the company's security team.

The combination of store monitoring and secure cash recycling machines has virtually eliminated theft, which Brennan said is rare in the retail lending industry. "Once we deposit our customers' cash into the machines, the money is protected within a safe that only our security team can access," said Brennan. Even if the would-be thieves are able to remove a cash recycler from one of Brennan's stores, they are outfitted with tracking systems, security cameras and alarms. "We want our customers to know that their safety is a top priority," he said. "Our store-wide surveillance systems, along with cash recyclers that verify, count and sort your deposits, give you the peace of mind you want when making short-term loan transactions."

To find a Dollar Loan Center near you, visit www.dontbebroke.com or call 866-550-4352.

Dollar Loan Center is a division of DLC Empire that includes Loan Shack, an online short-term lending company licensed in 10 U.S. states. Dollar Loan Center is a premier provider of short term signature loans in 48 locations throughout South Dakota, Nevada and Utah. It is the largest provider of short term credit services in South Dakota and Clark County (Las Vegas) Nevada. In 2007, Entrepreneur Magazine listed the company among its "Hot 500" Fastest Growing Businesses and Entrepreneurs." For more information, visit www.dontbebroke.com.