Amira's delicious, premium basmati rice is set to be unveiled in Tesco stores across the UK over the next week.
June 13, 2014 (Newswire) - This week sees the highest quality premium speciality basmati rice coming to Tesco stores nationwide. Amira rice is the newest basmati product on the supermarket shelf and is set to reinvigorate the speciality rice sector. Amira provides high quality, delicious rice that brings a gourmet touch to every meal. In the words of Karam Sethi, Head Chef at Michelin-starred restaurant Trishna, London, 'Beautiful food can only be made with the finest ingredients. Absolutely no other rice available in the UK compares.
Founded in 1915, Amira comes from a family who have been specialising in rice for almost a century. They bring the highest quality rice to consumers and base their ethos around one simple statement, make something beautiful. Amira delivers beauty in every sense - from the elegant packaging to the sensory experience of enjoying their delicious fragrant rice.
Their expertise and commitment to the rice aging process ensures a flavoursome and aromatic quality to their premium speciality basmati. Whilst the industry standard for basmati rice is nine months, Amira Pure Basmati is matured for a minimum of eighteen months, giving it a distinctive scent and delicious flavour. Amira ensures their superior quality proposition is upheld through the complete control and supervision of their rice procurement, aging, milling and packaging processes in India.
Tony O'Connor, CEO of Amira G Foods Ltd, says "Amira rice is a flagship food brand, and this week's launch brings the highest quality basmati rice to the UK's largest supermarket chain. We're confident our range of premium basmati rice offers customers the very best rice available".
Amira's 4kg and 8kg gold bags of Pure Basmati rice and 8kg silver bags of Banquet Basmati rice will be launching in the World Food aisles in Tesco supermarkets across the UK this week. This builds upon the success of Amira Superior Aromatic which is already the chosen rice offering in Tesco's Arabic range. The Amira range of 1kg bags are also available to buy in Morrisons and will be on the shelves in another top-four retailer in September.