Empirical, experience-based decision making was once the prevailing approach in the corporate world, a mindset that explained why companies saw simple "seniority" as an asset. That's over.
November 21, 2012 (Newswire) - Empirical, experience-based decision making was once the prevailing approach in the corporate world, a mindset that explained why companies saw simple "seniority" as an asset. That's over.
As part of its ongoing series providing business intelligence and experienced China market expertise, Z. H. TANK spoke at length with Zhu Jiacheng, CEO of Silk Road Communications and a pioneer of China's cloud computing services industry. Over the course of an hour, Zhu addressed how corporations can utilize business intelligence to facilitate innovations and better management decisions, as well as track behaviors by both customers and employees.
Zhu began with a critical look at the four characteristics of information in the "big data era." These include volume, variety, velocity and value. To illustrate these big data era principles, Zhu employed case studies from Facebook and eBay.
In a further, deeper case study, Zhu examined Walmart's discovery of data's "beauty." As a perfect example of using business intelligence to facilitate more strategic management decisions, Zhu explained how Walmart used a discovery that Friday televised soccer games were responsible for a spike in beer and diaper sales to adjust its offerings and marketing accordingly.
Specific sections of Zhu's analysis include data support for customer relationship, loyalty, behavior and sales channel management and brand positioning and management. What shelves are best for placing which bottles of wine? Business intelligence data know.
In addition to the big four "V" characteristics of the big data era, Zhu pointed out one more: Verify. Zhu revealed that the increased fad for data has created a frequent "trap" wherein employees "cook the books" by manipulating data retroactively in order to justify the bosses' decisions. This phenomenon, Zhu contends, is exacerbated because many leaders of companies have no personal understanding of data inning and instead rely on those few employees to interpret it for them.
The new big-data era is characterized by a clue, social, and virtual world, Zhu concludes. And mastering data is critical to mastering all responsibilities of corporate management, including customer relations, sales management, and human resources.
In a follow up Q and A, Zhu fielded questions on concerns about data security and confidentiality with regard to employee misbehavior and disaster management.
ABOUT ZHU JIACHENG:
The CEO of Silk Road Communications, Zhu Jiacheng spent 12 years at Kingdee, one of China's most renowned ERP software solution providers. There, Zhu served as product manager, general manager for sales channel systems, the general manager of ERP business, and deputy general manager for the company's Northern China division. Silk Road Communications, headquartered in Hangzhou, is ranked as the first choice for cloud computing services by groups like Central China Television. Zhu has an EMBA from the Ã‰cole des Hautes Ã‰tudes Commerciales de Paris (HEC).
About Z. H. TANK
Z. H. TANK is an online library of webinars for Chinese elite business executives and professionals to sharpen their management know-how. Through customized webinars, homegrown and global industry leaders share with the audience the latest trends, best practices, hot topics, and technologies that impact the world of business. The bilingual library of webinars also aims to enable the seamless integration between global perspective, know-how and local business wisdom. Z. H. TANK is a sibling brand of China business intelligence specialist Z. H. STUDIO.
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