A comprehensive six weekend brand management course tailored for working professionals
June 7, 2010 (Newswire) -
Bangalore, June, 2010: Integrated brand-comm, a leading communications consultancy firm, will start Brandware II Edition, a comprehensive six weekend brand management course from June 18.
The lead faculty Ramanujam Sridhar, author of One Land One Million Minds and Googly-Branding on Indian Turf, has specially designed the second edition to help practicing managers learn newer aspects of branding and also simplify branding for professionals in other functions.
Brandware ensures to give right exposure to the people in the industry in just 6 weekends. The methodology of teaching is based on case studies, industry knowledge sharing and path breaking presentations. Brandware will help professionals to broaden their perspective on brand management.
Ramanujam Sridhar, CEO - brand-comm says "The value of brand management in today's competitive global environment has increased as organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become an ever-increasing need."
brandware will provide participants with the knowledge and skills to manage complex brands within an Indian context and will encourage innovation among them. This course deals with important issues both at the individual product level and the firm level and is designed both for those anticipating careers in brand management as well as for those with an interest in marketing management , communication and general management.
The first edition was very well received by senior executives from Toyota Kirloskar Motors, Titan, Nokia, TTK, Indus League, to name a few. Parameswaran B.General Manager,Human Resource Division,Toyota Kirloskar Motor Pvt Ltd commenting on his experience said that it was a great experience and the program was relevant not only for professionals in brand managagement, but also for people from various function. It gave me an insight of how branding plays a crucial in Human Resource space"
The course will be conducted on Friday and Saturdays for six consecutive weeks at Integrated Brand Comm Pvt Ltd. # 68, II Floor, Transpade Towers, Jyothi Nivas College Road, Koramangala, Bangalore - 560 095 |
For more detailed information about this course, write to firstname.lastname@example.org or call +91 - 080 - 25539258/ 369.