Press Release Writing Tips - Tuesday, April 24th, 2018 by

How to Write a Press Release Boilerplate

The boilerplate for a press release is standard, mostly unchanging copy about who your company is and what you do. It is like a template for the most important facts you would like people to know...

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Press Release Writing Tips - Monday, April 23rd, 2018 by

How To Write a Media Pitch Story

If you have a really important story that you would like to pitch to the media, there are certainly important aspects of writing a pitch that can help you get media pickups more easily. Busy media...

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Press Release Writing Tips - Friday, April 20th, 2018 by

How to Format a Press Release in AP Style

Press releases are designed to inform the media of important things happening in a business, such as a new product launch, successful rounds of funding, live events and more. An average of 300 press...

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Press Release Writing Tips - Thursday, April 19th, 2018 by

How to Format a Press Release Dateline With AP Style

AP style, from the Associated Press, is one form of style used for journalism, including press releases. Mastering this style can help you get more media pickups because your work will look more...

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Press Release Writing Tips - Wednesday, April 18th, 2018 by

How to End a Press Release

The trouble with a lot of promotional types of writing, such as press releases, is that the writer appears to just run out of steam and not end things in a clear and controlled manner. Learning how...

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Press Release Writing Tips - Tuesday, April 17th, 2018 by

How to Create a Press Release Calendar

The most important thing about publicity for your business is to keep in the public’s eye on a regular basis. If you are just starting out, this will help you extend the reach of your brand so that...

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Online Visibility - Monday, April 16th, 2018 by

How Can a Press Release Help My Business?

Press releases are designed to help businesses get media coverage about the most important news in their business. They were originally used around 100 years ago as a means of large businesses...

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What to Leave Out of Your Media Pitch

The media pitch is a fine balance of information and persuasion. It requires you to know who you’re writing to, specifically, and what you have to offer them. And because you’re vying for the...

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Press Release Writing Tips - Wednesday, April 11th, 2018 by

What Is the Ideal Press Release Length?

If you’re just getting started in the field of press and PR, or you’re new to the task of writing a press release, then you probably have an abundance of questions. The good news is that once you...

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Press Release Writing Tips - Tuesday, April 10th, 2018 by

Top Common Press Release Questions

Before you get down the art and practice of writing a press release or managing your company’s press and public relations, it’s a good idea to learn the fundamentals and to educate yourself on...

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