Media Outreach - Friday, June 22nd, 2018 by

How to Pitch A Story Via Email

There are many different ways to pitch to the media. You can go old school and pick up the phone. Depending on the person you’re pitching to, they may answer their phone regularly and respond well...

Continue Reading
Online Visibility - Thursday, June 21st, 2018 by

How to Pitch A Story to Local Radio

Your pitch is a presentation to someone. In the world of press and publicity, a pitch usually entails trying to get a media outlet to cover your story in order to promote your business. Keep in...

Continue Reading
Press Release Writing Tips - Wednesday, June 20th, 2018 by

How to Follow Up Your Media Pitch

By now, you’ve hit send on your email and pitched to a media contact on your list. Now what? As it turns out, there’s a lot of work put into researching, writing, and planning. But wait, the work...

Continue Reading
Press Release Writing Tips - Tuesday, June 19th, 2018 by

Benefits of Pitching to Your Local Radio Stations

When pitching to the media most businesses focus their attention on print and television media. And that makes sense. Print and television can have a wide reach and national coverage. However, if...

Continue Reading
Press Release Writing Tips - Monday, June 4th, 2018 by

How to Write a Press Release Lede

The lede (or lead) is the first paragraph of any news story or press release. It is the third most important part of your press release after your headline and subhead/summary. The lede basically...

Continue Reading
Press Release Writing Tips - Friday, June 1st, 2018 by

Press Release Best Practices 2018

Modern press releases can give you more visibility in a couple of ways. The first is the most obvious. You are issuing a press release to inform the media of news related to your business in the...

Continue Reading
Press Release Writing Tips - Thursday, May 31st, 2018 by

What Is an Embargoed Press Release?

Most of the press releases you will see say, “For immediate release.” This means the business has got, for example, all of their important web pages and other promotional materials organized for...

Continue Reading
Press Release Writing Tips - Wednesday, May 30th, 2018 by

What Is the Difference Between a Press Release VS Media Advisory?

Public relations departments will issue a range of content designed to promote a business. Two important types of promotions that marketers need to know the difference between are press releases and...

Continue Reading
Press Release Writing Tips - Tuesday, May 29th, 2018 by

What to Include in a Press Release for a Product Launch

Whenever you are launching a new product, you will produce a range of marketing materials in order to announce it is available for sale. There are several essentials you should include in a product...

Continue Reading
Press Release Writing Tips - Monday, May 28th, 2018 by

How To Write a Media Pitch Story

If you have a really important story that you would like to pitch to the media, there are certainly important aspects of writing a pitch that can help you get media pickups more easily. Busy media...

Continue Reading