Big Data - A Big Opportunity For Market Research

Online, March 25, 2013 (Newswire.com) - Datamatics will present an expert's point-of-view on Big Data and its relevance to the Market Research Industry at ESOMAR Best of India 2013, held from Mar 25, 2013 to Mar 26, 2013 at Bengaluru (India). Sandeep Arora, Sr. Vice President- Research & Analytics, Datamatics and Country representative of ESOMAR will be the subject matter expert. His presentation will focus on how the Market Research industry can use Big Data to their advantage and thrive in the era of Big Data.

Big Data and Mobile application will be one of the key highlights of ESOMAR Best of India 2013, held to explore opportunities for the Market Research industry. The arrival of Big Data has changed the way the Market Research industry used to run. Today, Big Data is redefining market insights. Mr. Arora will provide insights on how the industry can adapt to the inevitable and use the change to their advantage. He will elucidate how MR firms can use it as a tool for their own services rather than viewing it as a potential competitor.

About Datamatics Global Services Ltd

Datamatics, a trusted partner to several Fortune 500 Companies is a global provider of Information Technology (IT) and Knowledge Process Outsourcing (KPO) and Consulting services. The company provides business aligned next-generation solutions to a wide range of industry verticals that help enterprises across the world overcome their business challenges and achieve operational efficiencies. These solutions leverage innovations in technology, knowledge of business processes, and domain expertise to provide clients a competitive edge.

Datamatics specializes in Engineering & Embedded Services, Finance & Accounting Services, Information Management, IT Consulting, IT Services, Publishing Services, Research & Analytics, Resource Augmentation, Smart Document Processing, Billing & Payment Solutions, and Online Retail Solutions.

Datamatics has been conferred with many industry awards globally. A few of them include: Four prestigious awards at World HRD Congress, featured amongst the Global Top 10 Mid-Tier Industry Specific BPO Service Providers in the Global Services 100 list for two consecutive year- 2011 & 2010. In 2011, the company was ranked amongst the top 20 leaders in financial services (Insurance, Banking & Markets) by International Association of Outsourcing Professionals (IAOP). In 2010, became was the proud recipient of Global HR Strategy Award & HR Leadership Award at Asia's Best Employer Brand Awards 2010. Received HR Super Achiever Award at Asia Pacific HRM Congress in 2009.

Datamatics is the first Indian company to have won the International Asia Pacific Quality Award in the Services Category in 2007. 'The Black Book of Outsourcing' ranked
Datamatics third amongst document process outsourcing providers globally in 2007 and Top 50 Managed Outsourced Vendors in 2006.