B2B Soft's Wireless Standard Helping New England Verizon Dealers Kickoff 2013 Profitably

Wireless Dealers Looking to the Wireless Standard Retail Management Platform for More Effective and Efficient Operations in the New Year

B2B Soft, a business-to-business software company specializing in retail management for the wireless/cellular retail industry, is pleased to announce its participation at Verizon's New England Indirect Wireless Dealer Kickoff held at the MGM Grand Hotel at Foxwoods in Mashantucket, CT, on February 5th, 2013. Over 100 area dealers, regional Verizon account managers and as well as industry vendors met to discuss sales strategies, Verizon's new prepaid plans and the current state of the wireless industry.

A Verizon valued vendor, B2B Soft participated in kicking off 2013 with a presentation showcasing the latest features of its innovative retail management platform, Wireless Standard. B2B Soft's Wireless Standard, deployed in 5,000 retail locations nationwide, is helping Verizon dealers get a better measure of their success by helping them run their businesses more efficiently. The modular and customizable system offers a superior customer service experience, making everything from handset selection to device protection a breeze, while streamlining and automating the inventory and reconciliation processes.

With Verizon adding close to 2 million additional subscribers a the end of 2012 along with a set of new prepaid wireless pans for 2013, New England Verizon dealers are looking to Wireless Standard to help them better manage these latest offerings and the influx of new customers. Expressly designed to help retailers easily handle rapid changes in inventory and plans while offering a wide variety of products and services all from a central point-of-sale, Wireless Standard provides an integrated solution that brings consistency of process to every facet of wireless retail: from payment processing and partner integrations to streamlined POS as well as powerful reporting and inventory management.

Simplifying the intricacies of wireless retail, it frees dealers to spend more time better serving their customers. Wireless Standard's range of business functions include systems for carriers and their dealers to measure product, store, and employee performance as well as mechanisms to measure performance against market competition.

"The New England Kickoff was an excellent chance for us to have in depth one on one discussions with regional Verizon dealers and management," says Alex Kogan, B2B Soft's Director of Sales. "We're always listening, and we're committed to understanding and addressing their needs. Verizon dealers know they can continue to rely on Wireless Standard to help them run their businesses more efficiently, effectively and more successfully."

About B2B Soft
B2B Soft is an innovative software solutions company providing vertical business solutions to improve management, Point-of-Sale and operational business processes for wireless and general retail markets and the consulting services they need to help them succeed in business. Specifically serving Wireless Retail for more than eight years and a leader in building Enterprise Point-of-Sale solutions. B2B Soft's platform enables companies to engage their customers through proven technology. More information about the company can be found at www.b2bsoft.com

About Wireless Standard
B2B Soft's flagship product, Wireless Standard, is a leading SaaS Point-of-Sale solution that provides access to software and its functions for the wireless industry. With an innovative approach to application delivery, Wireless Standard is a Cloud Computing utility designed to address the needs of the world's largest enterprises in wireless retail but is scalable so small and mid-size companies can also benefit as well from an enterprise class solution. Wireless Standard capabilities include Inventory Control, POS Transaction Processing, CRM (Marketing & Customer Service), Employee Management, Real-time Web Reporting and Activation and Commission Reconciliation. Today, over 5,000 wireless retailers deploy Wireless Standard at the Point-of-Sale for better business management and customer relations. For more information, visit www.wirelessstandard.com

About Verizon Wireless
Verizon Wireless operates the nation's largest 4G LTE network and largest, most reliable 3G network. The company serves nearly 96 million retail customers, including 90.4 million retail postpaid customers. Headquartered in Basking Ridge, N.J., with more than 75,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications and Vodafone. For more information, visit www.verizonwireless.com.