Are You a Lolly Girl?

Lolly Clothing launches an integrated campaign to reach their target audience: the Lolly Girl.

Obsessed with elegant simplicity? Longing for feminine silhouettes and luxurious fabrics? You must be a Lolly girl.

Meet Lolly Clothing: the sought-after women's contemporary knitwear line dedicated to outfitting the uber-chic, the sophisticates, the trendsetters.

Lolly's impressive reach includes more than 500 boutiques. Lolly girls everywhere are draping themselves in the most coveted indulgent fabrics. Knit tops, flowing sweaters, and casual basics round out the collection. From the first touch, the signature fabric will make you a Lolly girl for life.

Be unassuming. Let your look speak for you. Become a Lolly girl.
Your welcome awaits at www.lollyclothing.com.

ABOUT LOLLY CLOTHING

Lolly Clothing is made in Los Angeles incorporating premium fabrics and contemporary styles. Every textile that goes into the production of Lolly is sourced domestically in the U.S. The line launched in 2011 and has grown rapidly. Lolly is sold online at www.LollyClothing.com and in over 500 boutiques nationwide. Creative Director, Geneveive Cruz, leads Lolly's design team with years of industry success and acumen. Lolly has showrooms in Los Angeles, New York, Atlanta, Dallas, and Canada.

SPRING PREVIEW

Lolly's spring collection incorporates chic simplicity, boho-inspired styles, and flirty femininity. Each line has a distinguishing theme and brand story, which offers something for every Lolly girl. Bohemian Rhapsody, Behind Blue Eyes, and Brown Eyed Girl round out the spring collection. To preview spring samples, please contact Jamie Curtis: Jamie@WhiteHorizonPR.com, Phone: 614.787.0815.

THE LOLLY BOOK

In 2013, the brand published a book, "LOLLY: From Fishing to Fashion." Authored by Jeff Stewart, LOLLY details the evolution of the label's success. Copies can be purchased on Amazon.com: http://www.amazon.com/Lolly-Fishing-Fashion-Reeling-Unlikely-ebook/dp/B00BNPJYXA.

For sample requests or inquiries, please contact Jamie M. Curtis, Phone: 614.787.0815, Jamie@WhiteHorizonPR.com. www.WhiteHorizonPR.com