All New Social Application "Hob-Knob" - Announces Plans For Spring Break 2011 Launch In Panama City Beach, Florida

Online, February 15, 2011 (Newswire.com) - Hob Knob, LLC ("Hob-Knob") is set to unveil its geolocation social application to more than 250,000 students during the month of March with a major spring break marketing initiative on the white sands of Panama City Beach, Florida. Long known as the "Spring Break Capital of the World", Panama City Beach is the ideal location for the launch of Hob-Knob's newest social app, which will allow thousands of spring breakers to locate, connect and hook-up, instantly within a shared Wi-Fi hotspot.

Hob-Knob's new app is unlike any other app in the market and will allow direct connections through Hob-Knob's virtual network directly over ordinary Wi-Fi. Using Hob-Knob's app, Spring Breakers will be able to connect directly with each other over ordinary Wi-Fi in the area. Friends can meet friends or chat with new friends right on their iPhones and Androids. In addition, businesses in the area will be able to broadcast special offers and coupons to Knobbers in the general vicinity of their businesses.

Gary Elzweig, Chief Executive Officer of Hob-Knob said, "We are thrilled to introduce Hob-Knob to over 200,000 students that are soon to be on Spring Break through our advance on-campus initiatives and our special Spring Break event. Panama City Beach offers an ideal location for the students and a great location for Hob-Knob's ability to connect them with one another as well as with local businesses."

"The initial response from users and businesses has been overwhelming," said Melissa Sabarese, Hob-Knob's President. "Without having to sign or check-in, your Smartphone alerts you to the presence of other "Knobbers". You can direct text, play games, share photos, files and tunes even video chat with anyone or everyone on the list. Our local based social networking technology is all about connecting people with each other on a local platform and what better place to do that than Panama City Beach during Spring Break."

Jason Black, PhD, Hob-Knob's Chief Technology Officer said, "We're ready to handle the Panama City Beach downloads and we're even more excited for the students to enjoy the sun and the partying with one of best apps in the marketplace. Imagine lounging on the white sand beach of Panama City far from home surrounded by hundreds of strangers, suddenly, your Hob-Knob tells you that your best friend from high school is there on the beach as well. With Hob-Knob you increase the chances of such chance encounters tenfold. Just as rewarding is being able to find someone who shares your interests and to have a way to gently, unobtrusively break the ice - in a way only Hob-Knob can. Black continued, "And, based on preliminary indications, we fully expect that downloading Hob-Knob will spread through college campuses across the country when students return to their colleges and universities."

Shannon Posavad, of Collegiate Marketing Group said, "We are very excited to be working with Hob-Knob to help implement Hob-Knob's Spring Break strategy and debut. We know Panama City Beach, Spring Breakers and other social application and we have never seen anything as thrilling as this new Hob-Knob technology and social app. What a perfect fit for Spring Breakers."

About Hob-Knob:
Hob-Knob, LLC ("Hob-Knob") is a South Florida based technology company that specializes in developing local based social networking applications. Hob-Knob's corporate offices are located in Fort Lauderdale, Florida. The company's primary social application launched in January 2011 in the iTunes App Store and the Google App Marketplace. For more information about Hob-Knob, visit http://hob-knob.com or contact Jennifer Kapp at jkapp@hob-knob.com or 954.357.3586.

About Collegiate Marketing Group:
Collegiate Marketing Group, LLC provides youth marketing, branded events and promotion services to large corporate clients and local merchants across North America.