Agency Creative announced the launch of a new integrated marketing campaign for Kim Bariatric Institute.
April 4, 2014 (Newswire) - Agency Creative announced the launch of a new integrated marketing campaign for Kim Bariatric Institute.
The Kim Bariatric Institute offers a wide variety of surgical weight loss procedures. From basic lap band surgery to gastric bypass to gastric sleeves and duodenal switches, the Kim Bariatric Institute specialists have extensive experience in all bariatric surgical procedures. Dr. David D. Kim and Dr. Bridget Holden personally consult with their patients to determine the best surgery for the individual situation and weight loss goals.
"The Kim Bariatric Institute staff guides each patient through the insurance approval process to help make surgery more affordable," said Dr. Kim, founder of Kim Bariatric Institute. "Our team also provides nutrition classes and ongoing after care support."
The campaign strategy focuses on the fact that Kim Bariatric Institute has successfully performed more weight loss surgeries than any bariatric surgery practice in the North Texas area--more than 6,000. In fact, the practice has performed more of the leading edge gastric sleeve procedure than any other practice in the country. This compelling thought is brought to life in the advertising tagline "Changing More Lives."
"Great advertising is ultimately rooted in a great strategic insight," said Mark Wyatt, President of Agency Creative. "Changing More Lives is the strategic nugget that we knew would set them apart."
The campaign's six television commercials feature actual patients describing the positive outcomes of their weight loss surgeries.
"It's not just about the weight that our patients take off," explains Dr. Kim. "With one surgery we are able reverse type 2 diabetes, lower their blood pressure and reduce their risk of heart disease. This is what I love about this campaign: it tells our whole story through the patient's specific physiological and psychological changes."
In addition to the television commercials, this fully integrated campaign includes outdoor boards, radio, digital landing ads and social media.
"The Agency Creative team has shown an amazing understanding of our brand and our target market," said Dr. Kim. "And the results could not be better--our lead generation was up 30% year over year in the first two weeks alone."
Agency Creative, headquartered in Dallas, Texas, is a full-service strategic advertising agency committed to connecting brands to customers through idea-driven solutions. More information about Agency Creative can be found at agencycreative.com.
Kim Bariatric Institute, headquartered in Colleyville, Texas, is one of the first bariatric surgery practices in the area to have earned recognition as a Center of Excellence. Founder, Dr. David D. Kim, is one of the first bariatric surgeons in Fort Worth to be awarded the title of Surgeon of Excellence. More information can be found at drdkim.net.