Website is Ground Zero for Online Marketing and web ads bring branding sophistication to small businesses.
Small businesses generally lament the drudgery of pursuing free online marketing tools, SEO and social media. Many have just opted out of trying to market online, leaving the quest for rank to those who can pay for pros and sponsored placements. However, most site owners are missing an easy way to promote online and tap into the power of sophisticated advertising tactics, according to web marketing design firm, TAG on the Web.
TAG recently launched a low-cost web banner ad design service to encourage more web owners to actively promote online, starting on their own website. "A website is the logical first place to market online," states TAG Director, Marla Currie. "A lot of valuable web real estate is being put in service of other business' promotion. Not the site owners."
Site visitors spend less than a minute on a web page and visit less than two site pages on average. "Web owners are leaving their marketing fortunes up to a 10-page site read. Small businesses that do tackle herculean SEO and SMM, fail to seal the deal when traffic does visit. A web ad can telegraph a message that might take many web pages to communicate. "The communication calculus isn't tipped in favor of the site owner. That has to change," adds Currie.
Overtime, a dedicated program of advertising leads to branding. Branding is the Holy Grail in advertising usually reserved as a quest for big advertisers with deep pockets. TAG's low-cost web banner design service allows the frequency of message delivery that leads to branding. Now small site owners can pursue sophisticated branding goals that lead to loyal customers and business growth.
"A business can't brand with company history, mission and management bios. Two-hundred years of advertising have taught us you need an ad," states Currie. "Nothing is better than an ad to tell a company's story in a neat message packet."
TAG on the Web's affordable web ad designs are priced in reach of every site owner. Starting at only $30 for a medium rectangle ad, the size most widely used in digital advertising. Web ads can be tagged with keywords making them useful as fresh content on sites as well as in social and search marketing efforts. Designs are sold in five IAB approved sizes using customer-supplied images and sales copy. Ads are ordered online at www.tagontheweb.com.
ABOUT TAG ON THE WEB
TAG on the Web is a web marketing design firm located in northern New Jersey. TAG champions small business growth online through design services and web marketing strategies.