The Aerostars announced the hiring of a new marketing, communications and community relations staff to increase brand awareness and to provide their air show partners a comprehensive marketing and media package.
December 12, 2012 (Newswire) - The Aerostars announced today the hiring of a new marketing, communications and community relations staff to increase brand awareness for the trio of Yak-52TW formation aerobatic pilots and to provide their air show partners a comprehensive marketing and media package. The extension, dubbed Aerostars Marketing, began working with the team in July shortly before AirVenture, which presented the perfect opportunity for the Aerostars to meet in Oshkosh and establish the strategic direction for Aerostars, Inc.
Updating the Team's logo was the first order of business, and Aerostars Marketing worked with Firehead Creative of Atlanta, Georgia to redesign the team's graphical identity which was officially unveiled today. "We could not be more excited about our new logo" said Paul Hornick who flies left wing for the Aerostars. "Aerostars Marketing and Firehead Creative did a fantastic job of capturing our core principles of precision, teamwork and excellence throughout this project."
With the new team logo in place, Aerostars Marketing is focusing its attention on the International Council of Air Shows (ICAS) Convention being held this week in Las Vegas, Nevada. "We are
honored to be working with such a great group of guys," said Lila Pulm, Media & Community Relations Coordinator for the Aerostars. "This cooperation evolved out of a mutual passion for aviation and we're looking forward to representing the team, collaborating with event organizers and helping to promote the air show community as a whole."
The team will be in Booth #844 with the Redbird TD desktop flight simulator throughout the ICAS Convention and are actively booking their performances for the 2013 and 2014 air show seasons.
For more information about the team and to book the Aerostars for your next event, call (847) 736-8171 or visit www.TeamAerostars.com.