Eyewear's 2012 Winter Lookbook is now available for viewing online at http://www.ActivistEyewear.com/lookbook.php.
Activist Eyewear's 2012 Winter Lookbook is now available for viewing online at http://www.ActivistEyewear.com/lookbook.php. Activist Eyewear employed the services of Teddy Santos to model the newest photographs. Santos can be seen wearing Activist's two newest styles: The Walkabout & The Summit as well as some of their earlier styles the 10.01 & 10.02.
Activist decided to deviate from their original Dewey Decimal - inspired naming schema and focused on names that allude to discovering inspiration for creative change through exploration. Co-founder and Creative Director Mark Craig explains, "We really loved the old time industrial feel of our initial style names. Now the time is right for us to highlight what we feel is an innate human need - the desire to travel, to explore new places and new ideas. This process of discovery goes right to the core of our brand."
Activist's frames all come with a custom-made waxed canvas carrying case, and heavyweight microfiber handkerchief. Select frames also come with 2 mountaineering-grade lanyards. The collection is available at fine optical boutiques around the world and online http://www.ActivistEyewear.com.
Additionally, in the lookbook photos you'll notice Santos sporting the bow tie and handkerchief collaboration which Activist recently launched with Alfred Julius. Chike Atu, New York City resident and founder of Alfred Julius contributed a hunter green bow tie made of nylon ripstop to the project while Activist designed a heavyweight microfiber handkerchief and waxed canvas carrying case. The extremely limited edition set (only 50 sets available worldwide) is available for sale exclusively at Tina Catherine Eyewear & Opticians Boutique, and online at http://www.ActivistEyewear.com.
About Activist Eyewear: The Activist Eyewear brand stands for creative change and a life spent exploring the world. Co-founded by creative director Mark Craig and business director Anthony Codispoti, the collection debuted in 2010 with the goal of redefining high-performance sunglasses. They invented new technologies, such as their signature Split-FitTM temple design and ActiVIZmTM Polarized Lenses, and melded them with elements of classic style for a totally new crossover product. The entire line is designed in Brooklyn & Crafted in Japan from ultra-premium materials such as Beta-titanium, surgical stainless steel, high-density rubber and other co-molded resins. Plus, every frame is produced in a single edition of 718 pieces per colorway, with the unique serial number laser etched on the inside of the temple & hand stamped on the outer packaging.
About Alfred Julius: Alfred Julius, led by creative director Chike' Atu, was launched in the winter of 2010. Made for a man of pride and honor, the men's accessories line specializes in Luxury Bowties, created with fabrics ranging from Lambs Wool, Flannel Cotton, Classic Woven Silk, leather, knitted Silks, Linen, Madras Cotton, and Perforated Leathers. Recently, Alfred Julius has been seen on such stars as D'brickashaw Ferguson of the New York Jets, Tariq Trotter of the Roots, street photographer Guerre (guerrisms.com), Black Thought of the Roots, and international R&B singer Aloe Blacc.
Download WEB VERSIONS of the product & lookbook images here: files.me.com/protocol.inc/wwmkth
Download PRINT VERSIONS of the product & lookbook images here: files.me.com/protocol.inc/ausmzm
For interviews with Alfred Julius, contact Ashante Evelyn: ashante@Evelynbrownpr.com
For product images or interviews with Activist Eyewear, please contact Anthony Codispoti at: Anthony@ActivistEyewear.com