India's organic personal care brand, Organic Harvest, which was launched in June 2013 in Delhi-NCR and Punjab, announces its expansion plans across India
Delhi-based Organic Harvest, which is India's very own organic personal care brand, is jet setting to spread the art and science of pure plant and flower essences across the country. Merely six months since its launch in June 2013, the brand has efficiently captured the markets of Delhi-NCR and Punjab through a strong presence across more than 120 retail outlets. Next week, the brand will be launched in Mumbai and Pune and within the next six months, Organic Harvest intends to spread its reach in the rest of Maharashtra, Goa, Rajasthan, Madhya Pradesh and West Bengal through a whooping 200 retail outlets.
The product portfolio of Organic Harvest comprises of about 30 hair care, body care and skin care products. The best-selling products of the brand include Orgadyne Anti-Pigmentation Cream, Exfoliating Face Scrub, 3-in-1 Face Wash, Extra Conditioning Shampoo, Anti-Wrinkle Cream, Under Eye Gel, Daily Day Cream and Sunscreen with SPF 30. Organic Harvest also offers 16 varieties of essential oils. The company plans to launch 7 more products within the next 3 months.
Commenting on the brand's expansion plans, Rahul Agarwal, the CEO of Organic Harvest said, "We have started a revolution called "Safe skin". Today a majority of consumers are looking for good quality products, free from harsh chemicals, at an affordable price. Our Organic Harvest products qualify all these three categories and I feel this is how we have satisfied the consumers in Delhi-NCR and Punjab. Our motive is to promote safe skin across the country. To make it possible,we plan to work intimately with the consumers. Moreover, this would also help Organic Harvest become one of the leading and trusted brands in the much competitive personal care industry of India."
Owing to products that are safe and highly effective for skin, Organic Harvest is already creating a buzz among an impressive list of repeat customers. The brand swears by its organic &natural ingredients that include no harsh chemicals and are certified by global organizations like EcoCert, OneCert & Natrue. The certification is an evidence that the raw materials used for manufacturing Organic Harvest products are derived from plants that have been grown without chemical fertilizers, herbicides and pesticides.
As per a new market report published by the Transparency Market Research titled "Organic Personal Care Products Market for Skin Care, Hair Care, Oral Care and Cosmetics - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2012 - 2018", the global demand for organic personal care products was over USD 7.6 billion in 2012 and is expected to reach USD 13.2 billion by 2018, growing at an annual rate of 9.6%.
"Organic products have gained much momentum in recent years. Growing concerns for health safety, increasing green consciousness and an enhanced awareness among the consumers about the hazards in synthetic chemicals have fueled the demand for organic personal care products. India is also experiencing the same and we foresee it turning into a huge market in the near future if not now," said Rahul Agarwal.
As India is turning organic friendly, the country is being eyed upon as a potential market for organic personal care products. Organic Harvest has already set foot into this market and is all set to take it by storm, as the country's only homegrown brand with an entire range of organic personal care products.